"GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!" Milo Frank, America's foremost business communications consultant, shows you how to: * Focus your objectives * Utilize the "hook" technique * Use the secrets of TV and advertising writers * Tell terrific anecdotes that make your point * Shine in meetings, question-and-answer sessions, and more! Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
"GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!" Milo Frank, America's foremost business communications consultant, shows you how to: * Focus your objectives * Utilize the "hook" technique * Use the secrets of TV and advertising writers * Tell terrific anecdotes that make your point * Shine in meetings, question-and-answer sessions, and more! Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors’ agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM, and vice president in charge of production for Cinerama. Mr. Frank died in 2004.
Inhaltsangabe
CONTENTS What This Book Will Do for You CHAPTER ONE Why 30 Seconds? CHAPTER TWO Your Objective CHAPTER THREE Who's Listening? CHAPTER FOUR The Right Approach CHAPTER FIVE The Hook CHAPTER SIX Your Subject CHAPTER SEVEN Ask for It CHAPTER EIGHT Paint a Picture CHAPTER NINE The Spotlight Is on You CHAPTER TEN One or a Thousand CHAPTER ELEVEN Any Time, Any Place CHAPTER TWELVE The Ultimate 30-Second Message
CONTENTS What This Book Will Do for You CHAPTER ONE Why 30 Seconds? CHAPTER TWO Your Objective CHAPTER THREE Who's Listening? CHAPTER FOUR The Right Approach CHAPTER FIVE The Hook CHAPTER SIX Your Subject CHAPTER SEVEN Ask for It CHAPTER EIGHT Paint a Picture CHAPTER NINE The Spotlight Is on You CHAPTER TEN One or a Thousand CHAPTER ELEVEN Any Time, Any Place CHAPTER TWELVE The Ultimate 30-Second Message
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