This revolutionary step-by-step guide shows readers how to turn their product ideas into reality on the high street shelves. Louise Guinda is the founder of Safe Dreams and the successful inventor of the Cot Wrap and Safebreathe Toys, and here she covers everything from design registration and trademarks, to getting featured in the media.
This revolutionary step-by-step guide shows readers how to turn their product ideas into reality on the high street shelves. Louise Guinda is the founder of Safe Dreams and the successful inventor of the Cot Wrap and Safebreathe Toys, and here she covers everything from design registration and trademarks, to getting featured in the media.
Louise Guinda is mum to Ali, aged four, and lives in Aberdeen. The idea of developing her product, the Cot Wrap, a breathable cot bumper, came to Louise four years ago, after Ali suffered a near-tragedy while sleeping too close to his thick, quilted cot bumper. The Cot Wrap is now the top selling cot bumpers on Amazon.co.uk and is exported throughout Europe. In 2012, the product won the Bounty Made by Mum and Dad Gold Award, beating 24 other products. Louise's second range of products, Safebreathe toys, were finalists in the prestigious Kind und Jugend Innovation Awards (the 'Oscars' of the nursery industry) and were snapped up by high street chain JoJo Maman Bebe from launch.
Inhaltsangabe
About the Author Acknowledgements The Safe Dreams Story: From a near tragedy to a successful business Introduction 1. Make Sure there is a Market for Your Idea 2. Protecting Your Idea 3. Manufacturing and Prototypes 4. Funding and Running Your Business 5. Creating a Brand and Spreading the Word 6. Getting You Product into Stores Conclusion Further Resources
About the Author Acknowledgements The Safe Dreams Story: From a near tragedy to a successful business Introduction 1. Make Sure there is a Market for Your Idea 2. Protecting Your Idea 3. Manufacturing and Prototypes 4. Funding and Running Your Business 5. Creating a Brand and Spreading the Word 6. Getting You Product into Stores Conclusion Further Resources
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