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This book deals with the needs and current methods of financing amateur football in France over the last 20 years. Based on the observations made, it highlights existing solutions and new avenues for improvement. Topics covered include the importance of partnerships and sponsorship, the role of private companies, the digitalisation of the sport and the rise of women's football and futsal.

Produktbeschreibung
This book deals with the needs and current methods of financing amateur football in France over the last 20 years. Based on the observations made, it highlights existing solutions and new avenues for improvement. Topics covered include the importance of partnerships and sponsorship, the role of private companies, the digitalisation of the sport and the rise of women's football and futsal.
Autorenporträt
A los 23 años y viviendo en la zona de París, me apasionan los deportes y la escritura periodística desde mi infancia. Completé un Master 2 en Gestión de Organizaciones Deportivas para tener conocimientos teóricos y experiencias profesionales variadas en el mundo del marketing deportivo.