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Based on behind-the-scenes stories, insights and lessons from Fahrenheit 212s first decade, How to Kill a Unicorn lays out a newplaybook for creating innovations that are successfully launched into the world, replacing old myths and misconceptions with anew philosophy and practices that transform innovation success rates.

Produktbeschreibung
Based on behind-the-scenes stories, insights and lessons from Fahrenheit 212s first decade, How to Kill a Unicorn lays out a newplaybook for creating innovations that are successfully launched into the world, replacing old myths and misconceptions with anew philosophy and practices that transform innovation success rates.