Harvey Reese

How to License Your Million Dollar Idea

Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More, 3rd Edition

• Broschiertes Buch

Produktbeschreibung

The classic guide to cashing in on your million-dollar idea

Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done.

You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas.
Explains how to protect your new idea with or without patents and copyrights
Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes"
Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to

You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.

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Produktdetails

• Verlag: Wiley & Sons
• 3. Aufl.
• Seitenzahl: 240
• Erscheinungstermin: 30. August 2011
• Englisch
• Abmessung: 277mm x 217mm x 14mm
• Gewicht: 571g
• ISBN-13: 9781118022429
• ISBN-10: 1118022424
• Artikelnr.: 33268892

Autorenporträt

Harvey Reese has created and successfully licensed more than 100 of his own commercial ideas, including a wildly successful line of inflatable furniture. He is the former president of several manufacturing, importing, anddistribution companies, and regularly contributes to Inventor's Digest magazine. He teaches industrial design and marketing at Philadelphia's Art Institute, and acts as a licensing agent for the works of other inventors and idea people.

Inhaltsangabe

Preface vii
Introduction 1
Whether you've invented a great new product or have an idea for a TV game
show, a new web business, or a software program, read on to learn the steps
to a great licensing deal.
Chapter 1. Creating the Idea 5
The Need for Need-Driven Products
All ideas have to start somewhere. In this chapter you will learn to read
the signposts that will send your brain merrily along the yellow brick road
and not into some dark dead-end.
Chapter 2. How to research and evaluate your new idea 21
How to make sure that your wonderful new idea is really as brilliant and
original as your friends and relatives tell you it is.
Chapter 3. The end of the free ride 39
All About Patents and the Lawyers Who Are Happy to Sell You One
All about protecting your new idea with or without patents and copyrights,
and the lawyers and charlatans you'll meet along the way.
Chapter 4. It's time to swing into action (the devil is in the details) 63
How to Prepare Your Presentation Material in a Way That Will Knock Their
Socks Off
A professional looking presentation will earn respect for you and for your
idea. Taking the time to do it right is an investment worth making.
Chapter 5. Let's start the show! 75
Locating the company or person who's waiting to hear your brilliant idea
and shower you with riches for it.
Chapter 6. What to say and how to play 95
Landing the Perfect Appointment with the Perfect Person at the Perfect
Company
This is an eyeball-to-eyeball business, so here's how to avoid the
underlings and clerks and get yourself in front of the person who can say
"yes."
Chapter 7. Getting to "yes" 113
Simple and Easy Steps to Successfully Present Your New Invention or Idea
What to say and what to do to present your new idea in the kind of
impressive and persuasive way to achieve the results you're aiming for.
Chapter 8. Reaping the harvest 133
Examining the kind of contract that will earn you all the rewards that your
creativity entitles you to.
Chapter 9. Listening to successful inventors 163
What to do and what to avoid-some of the goof-ups, bloopers, boners, and
brilliant moves that some moneymaker inventors want you to know about.
Conclusion 169
Appendix 175
Index 223