This book describes the ins and outs of the cannabis industry from the inside perspective of a 19-year cannabis industry pioneer. It describes everything from what licenses to choose to how to brand, network, and much more. A true guide to cashing in on the cannabis industry. The cannabis industry is filled with unknowns and ever-changing rules and regulations so this book helps navigate you through the minutia as experienced by a true industry leader.
This book describes the ins and outs of the cannabis industry from the inside perspective of a 19-year cannabis industry pioneer. It describes everything from what licenses to choose to how to brand, network, and much more. A true guide to cashing in on the cannabis industry. The cannabis industry is filled with unknowns and ever-changing rules and regulations so this book helps navigate you through the minutia as experienced by a true industry leader.
Scientist, pioneering cannabis activist, entrepreneur, and MSO business license holder, Calvin Frye has over 19 years of experience as a dispensary owner and Medical Marijuana (MMJ) industry consultant. He currently has an equity stake in licensees in California, Oklahoma, and Illinois and works with applications on the East Coast market. He currently partners with a dispensary chain in Thailand under his Hip Hop Legacy Brand. He is on the advisory board for the Cannabis World Cannabis Business Exposition. Mr. Frye was recently awarded, as part owner, one of the highly sought-after West Hollywood edible consumption lounge licenses. Mr. Frye has held several key positions in the Biotech industry for major companies like Xoma, Amgen, and Baxter Biosciences, advancing his career from Research Associate to Associate Scientist. Mr. Frye has invaluable experience working alongside some of the founders of the MMJ industry (Dennis Peron and Richard Eastman) as well as many of the industry pioneering groups in Los Angeles (Americans for Safe Access and Norml). Mr. Frye also has been appointed to the National Hemp Association's Social Equity Standing Committee and was recently promoted to the chairman of that committee. Mr. Frye has one of the oldest pre-ICO licenses in Los Angeles and is one of the first dispensary owners in the entire country. He has been pivotal in the progression of the cannabis movement throughout the United States. As an activist, Mr. Frye travels all over the United States to help shape and pass current MMJ legislation. He has appeared in numerous documentaries and television shows and has been featured in many magazines as one of the premier voices in cannabis. Nationally, Mr. Frye has been the featured speaker at many conferences including the World Congress Cannabis Expo, Blunt Talks, etc. Mr. Frye has first-hand knowledge of the regulatory issues affecting the cannabis industry through his extensive work with local LA government bodies and agencies. He participated in a sponsored mentorship program that oversees and teaches social equity program owners how to operate and run a successful dispensary for the City of Los Angeles. Mr. Frye has also branded his line of cannabis genetics and trademarked the name "Cloneville" which he has attached to his genetics. In 2009, Mr. Frye consulted in the hydroponics industry where he gained extensive knowledge in the actual growing, setup, and production of cannabis. Mr. Frye also provides consulting services from startup to full-scale production, including regulatory expertise. Mr. Frye earned his Bachelor of Science degree from the University of Iowa (Big Ten Conference) in Science Education. He also attended graduate college with an emphasis in General Science.
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