How to Make Real Money Selling Books, Second Edition - Jud, Brian (Brian Jud)
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"The worldwide book market generates billions annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more. This second edition has been updated to reflect the constantly evolving business of publishing"--

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Produktbeschreibung
"The worldwide book market generates billions annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more. This second edition has been updated to reflect the constantly evolving business of publishing"--
Autorenporträt
Brian Jud is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series The Book Authority, and is a regular speaker on marketing topics at IBPA's Publishing University.