Michael Morley

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

• Broschiertes Buch

Produktbeschreibung

"There is no better time to make a career in international public relations". So says Michael Morley in this vibrantly anecdotal account of the international public relations machine. Part memoir, part guidebook, How to Manage Your Global Reputation distills forty years of experience into lessons for the ages for both neophyte and careerist in the public relations field. Morley takes us into the world of international public relations, examining the strategies and programs of some of the world's prominent organizations, the barriers to international public relations, international media and how to develop a global voice. He discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. Covering such topics as corporate reputation, the global voice, issues identification in management, and crisis and catastrophe communications, this is an essential guide to international public relations for all PR professionals.

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Produktdetails

• Verlag: New York University Press
• Revised edition
• Seitenzahl: 228
• Erscheinungstermin: 1. Mai 2002
• Englisch
• Abmessung: 234mm x 161mm x 14mm
• Gewicht: 422g
• ISBN-13: 9780814756799
• ISBN-10: 0814756794
• Artikelnr.: 21034039

Autorenporträt

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.

Inhaltsangabe

The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research