Michael Morley

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

• Broschiertes Buch

Produktbeschreibung

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-14072-5
• 1st ed. 1998
• Seitenzahl: 172
• Erscheinungstermin: 1. Januar 1998
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 288g
• ISBN-13: 9781349140725
• ISBN-10: 1349140724
• Artikelnr.: 44459254

Autorenporträt

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

Inhaltsangabe

The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research