Anthony S. Rhine (Clini Clinical Associate Professor of Management, Jay Pension (Florida State University )

How to Market the Arts

A Practical Approach for the 21st Century

• Broschiertes Buch

Produktbeschreibung

In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work.

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Produktdetails

• Verlag: Oxford University Press Inc
• Seitenzahl: 288
• Erscheinungstermin: 12. Dezember 2022
• Englisch
• Abmessung: 156mm x 234mm x 20mm
• Gewicht: 488g
• ISBN-13: 9780197556085
• ISBN-10: 0197556086
• Artikelnr.: 64292886

Autorenporträt

Anthony S. Rhine is Clinical Associate Professor of Management at Pace University. He is the author of Theatre Management: Arts Leadership for the 21st Century and Marketing the Arts: An Introduction. Jay Pension teaches arts administration and theatre at Florida State University. He is the co-author of Business Issues in the Arts.

Inhaltsangabe

Preface
Introduction
Part 1: Marketing Versus Engagement
Chapter 1: Setting the Stage: A Shift from Traditional Marketing
Chapter 2: Engagement
Part 2: Education
Chapter 3:Contrasting Frameworks: Promotion and Education
Chapter 4: Promotion and the Arts
Chapter 5: Education and the Arts
Part 3: Experience
Chapter 6: Contrasting Frameworks: Product and Experience
Chapter 7: Product and the Arts
Chapter 8: Experience and the Arts
Part 4: Environment
Chapter 9: Contrasting Frameworks: Place and Environment
Chapter 10: Place and the Arts
Chapter 11: Environment and the Arts
Part 5: Ease of Access
Chapter 12: Contrasting Frameworks: Price and Ease of Access
Chapter 13: Price and the Arts
Chapter 14: Ease of Access and the Arts
Conclusion: Piecing Everything Together