Dave Patten

How to Market Your Business

A Practical Guide to Advertising, Pr, Selling and Direct and Online Marketing

• Broschiertes Buch

Produktbeschreibung

Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

Produktdetails

• Verlag: Kogan Page Ltd
• 6 Revised edition
• Seitenzahl: 272
• Erscheinungstermin: 25. März 2008
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 505g
• ISBN-13: 9780749451455
• ISBN-10: 0749451459
• Artikelnr.: 23143494

Autorenporträt

Dave Patten runs his own marketing advisory business. He has 20 years of first-hand experience in finance and marketing.

Inhaltsangabe

Chapter
01: What is marketing?; Chapter
02: Market research; Chapter
03: The internet; Chapter
04: Advertising; Chapter
05: Direct response marketing; Chapter
06: Public relations; Chapter
07: Selling and sales promotion; Chapter
08: Exhibitions and shows; Chapter
09: Starting in exports; Chapter
10: New products: innovation, patents, licensing and design