Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dave Patten runs his own marketing advisory business. He has 20 years of first-hand experience in finance and marketing.
Inhaltsangabe
Chapter 01: What is marketing?; Chapter 02: Market research; Chapter 03: The internet; Chapter 04: Advertising; Chapter 05: Direct response marketing; Chapter 06: Public relations; Chapter 07: Selling and sales promotion; Chapter 08: Exhibitions and shows; Chapter 09: Starting in exports; Chapter 10: New products: innovation, patents, licensing and design
Chapter 01: What is marketing?; Chapter 02: Market research; Chapter 03: The internet; Chapter 04: Advertising; Chapter 05: Direct response marketing; Chapter 06: Public relations; Chapter 07: Selling and sales promotion; Chapter 08: Exhibitions and shows; Chapter 09: Starting in exports; Chapter 10: New products: innovation, patents, licensing and design
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