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You are a great investigator and/or you have a great team working for your private investigation business, but you have trouble attracting a steady flow of high-paying, fast-paying customers. The number one reason that a PI business fails is not having enough customers. Veteran PI, John A. Hoda lays out marketing plans that you can implement immediately across all customer segments. Burned by pricey marketing gimmicks? Do you feel uncomfortable with the sleazy used car salesman techniques found on the internet? Hoda delivers a marketing plan that can be scaled and replicated. Get comfortable with just 5 hours a week to get started and see the difference on your bottom line. The checklist of tips and tactics is worth the price of the book.