Johanna M. Lockhart

How to Market Your School

A Guide to Marketing, Communication, and Public Relations for School Administrators

• Gebundenes Buch

Produktbeschreibung

How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

Produktdetails

• Verlag: R&L Education
• Seitenzahl: 266
• Erscheinungstermin: 27. Oktober 2010
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 589g
• ISBN-13: 9781607097686
• ISBN-10: 1607097680
• Artikelnr.: 32797619

Autorenporträt

By Johanna M. Lockhart

Inhaltsangabe

Part 1 Preface Part 2 Introduction Chapter 3 School Marketing: What it is
and why it matters Chapter 4 Getting Started Chapter 5 Marketing Research
and Database Marketing Chapter 6 Marketing Communication Chapter 7
Electronic Communication: An effective marketing tool Chapter 8 Media
Relations Chapter 9 Building Community Partnerships Chapter 10 Community
Connections for All Students/Arts Education Matters Chapter 11 Fund Raising
Chapter 12 Summary