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A book which you do NOT want your competitor get it before you. One of the most common methods to win over a competitor is a price cut with the hope to capture market share. Using price cut tactic to win customers will have dire consequences to your business as you could be operating at a loss, and it threatens the survival of your business. This book will offer seven valuable essentials by deploying a mixture of lean, statistical quality engineering, digital marketing and unconventional methods to help you to outsmart your competitors. The lean and quality engineering methods will help you to optimize your process to be more efficiency and innovate per customer needs and delights. Statistical modelling will predict a future trend, and digital marketing will deliver objective marketing to the target audience. Throw in a bit of unconventional methods; you will have a unique winning formula against your competitors. There are more than 35 figures and 10 tables to enable reader to understand each concept present easily. Free template is available in this book. If you read this book before your competitors, you are already 50% ahead of your competitors.