Kim Baker, Sunny Baker

How to Promote, Publicize, and Advertise Your Growing Business

Getting the Word Out Without Spending a Fortune

• Broschiertes Buch

Produktbeschreibung

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 336
• Erscheinungstermin: 16. April 1992
• Englisch
• Abmessung: 254mm x 178mm x 18mm
• Gewicht: 630g
• ISBN-13: 9780471551935
• ISBN-10: 0471551937
• Artikelnr.: 21403588

Autorenporträt

Kim Baker and Sunny Baker are the authors of How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune, published by Wiley.

Inhaltsangabe

Partial table of contents:
Marketing Communications: Creating Your Company's Voice to theWorld.
Advertising: Making It from Message to Media Without aMigraine.
Special Events: Producing Seminars, Conferences, and CommunityActivities
for More Recognition.
Other Communication Tools: Using Identity, Tradeshows,Packaging, and
Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities andCapabilities to
Your Needs.
Common Marketing Communications Problems: Recognizing Them andBailing
Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.