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Publishing and promoting made simple! Have you dreamed of publishing a book but didn't know where to begin? This book guides you through identifying markets, budgeting, building an online presence, and generating publicity. Get the current scoop on: Traditional publishing & self-publishing Print and e-book setup, formatting, and distribution Finding your target audience Generating reviews and media interest Networking and developing an online presence Promotional materials and appearances Uncover your ideal publishing path and various marketing options before you begin. Writing is your dream. Give it the best chance for success!