Mj Gottlieb
How to Ruin a Business Without Really Trying
What Every Entrepreneur Should Not Do When Running a Business
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Mj Gottlieb
How to Ruin a Business Without Really Trying
What Every Entrepreneur Should Not Do When Running a Business
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Why is it that nine out of every ten businesses fail? And what precious bit of knowledge does that one business out of every ten have that enables it to succeed? While there is no single answer to this question, as there are as many answers to this question as there are businesses, there is one veritable truth that every aspiring entrepreneur needs to know. . .while anyone can start a business, very few ever figure out a way to make money in the process. MJ Gottlieb's How To Ruin A Business Without Really Trying is a highly animated, layman's terms business book containing fifty-five…mehr
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Why is it that nine out of every ten businesses fail? And what precious bit of knowledge does that one business out of every ten have that enables it to succeed? While there is no single answer to this question, as there are as many answers to this question as there are businesses, there is one veritable truth that every aspiring entrepreneur needs to know. . .while anyone can start a business, very few ever figure out a way to make money in the process. MJ Gottlieb's How To Ruin A Business Without Really Trying is a highly animated, layman's terms business book containing fifty-five painstaking, yet hysterical tales from MJ Gottlieb's journey as an entrepreneur. It is written as a simple- yet practical- guide for aspiring entrepreneurs, putting each story in the form of a 'case study', explaining both the crime committed ('The Wrong') and the lesson learned ('The Right'). The book is split into two sections. . .Part One, My Most Infamous Screw-Ups, contains thirty-nine short stories starting with the top five Do Not's and Never Ever Evers when starting a business. Part Two, More Case Studies and Some other Things I Learned Along the Way includes sixteen more short stories focusing specifically on the subject of pursuing capital. How To Ruin A Business Without Really Trying is one of very few that concentrates on what "not" to do as its method of teaching. MJ takes this approach as he has found that most entrepreneurs simply do not like to be told what to do, and that learning what not to do simply makes a lot more sense!
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Morgan James Publishing
- Seitenzahl: 196
- Erscheinungstermin: 1. Oktober 2014
- Englisch
- Abmessung: 234mm x 156mm x 11mm
- Gewicht: 307g
- ISBN-13: 9781614489795
- ISBN-10: 1614489793
- Artikelnr.: 39565840
- Verlag: Morgan James Publishing
- Seitenzahl: 196
- Erscheinungstermin: 1. Oktober 2014
- Englisch
- Abmessung: 234mm x 156mm x 11mm
- Gewicht: 307g
- ISBN-13: 9781614489795
- ISBN-10: 1614489793
- Artikelnr.: 39565840
MJ Gottlieb is a serial entrepreneur, having owned and operated six businesses over the last 23 years. His clothing brands had distribution in over two thousand stores and fifteen countries worldwide with over a million dollars in monthly revenue. His product appeared in over forty magazines and trade publications, had appeared on network television over seventy times, and was worn by the top celebrities in the sports, music and entertainment industry. MJ also owned & operated a strategic consulting firm and sales agency located in New York City which acting as both a sales agency and as a liaison between new companies looking for capital and/or financing, as well as large companies looking to acquire companies and/or licenses. Clients included Fubu, Drunkn Munky, Negro League Baseball Museum, AST Sportswear, Young Stuff Apparel Group, Jordin Sportswear, Johnny Blaze, Wu Footwear, Super Seven, multi-billion dollar giant Kellwood Enterprises, Phat Farm, Diana Z, Origami, Monarch Clothing, billion dollar Chinese giant Sainty International, Inc., multi billion dollar giant Korean based Samsung America, and a list of others in the sports, clothing, media, and entertainments industries. MJ along with his business partner Gary O'Neil currently own www.n2itivsolutions.com, a blog they created to help aspiring entrepreneurs and startups get their companies off the ground.
Table of Contents
Preface: Man, Child, in a Snake-Filled Land
Intro: To Hell & Back... and The Scars To Prove
BOOK ONE: MY MOST INFAMOUS SCREW- UPS
Chapter 1: The Top 5. . .The Do Not’s and Never-Ever-Evers
#1 Do Not Spend What You Do Not Have
#2 Never Ever Ever Sign Personal Guarantees
#3 Never Ever Ever Make a Decision While in a Negative Emotional State
#4 Never Ever Ever Make a Decision While in a Positive Emotional State
#5 Never Ever Ever Make A Decision While your Ego is Involved
Chapter 2: The next 5. . .The Single Never Evers
#6 Never Ever Hire a Friend as your Attorney (or accountant)
#7 Never Ever Overpromise and Under-Deliver
#8 Never Ever Sh?t Where you Eat
#9 Never Ever Sell the Sizzle Without Having the Most Steaks on the Grill
#10 Never Ever Have Anyone Work for you for Free
Chapter 3: The Important Nevers
#11 Never Start your business without a secretary
#12 Never Be Caught With The Lights Out
#13 Never Try to Fit A Three-Foot Rock into a Two-foot Hole
#14 Never Write Checks to Cash
#15 Never Believe it from a pencil pusher
#16 Never Put Anything past anyone
#17 Never Use Your Own Money
#18 Never Go On A Suicide Mission
#19 Never Grow Too Quickly
#20 Never Feed the Hand that can Bite You
Chapter 4: Don’t
#21 Don’t Jump The Gun
#22 Don’t Do Any work for anyone without knowing who the hand that feeds
you belongs to.
#23 Don’t Be Confused between working hard and working smart
#24 Don’t Be Fooled By Big Numbers
#25 Don’t Hide Behind A Phone
#26 Don’t Write your Own contracts
#27 Don’t Get Overly Friendly with your Employees
#28 Don’t Sign Contracts With A Foreign Corporation unless you’re prepared
to live there
#29 Don’t Bang Your Personal Credit Cards
#30 Don’t screw your employees.
#31 Don’t Act Your Age
#32 Don’t Be Afraid to Ask for help
#33 Don’t Introduce one Creditor to Another
#34 Dot Every “I”, Cross Every “T”, Leave no Stone Unturned, believe
wholeheartedly in “Murphy” and go over your Checklist Thrice. . .and Don’t
Trust a Soul.
#35 Don’t Be Second Out of the Bag
#36 Don’t Take a Gamble with anyone other than You
Chapter 5: No Such Thing As
#37 No Such thing as a verbal agreement
#38 No Such Thing as a Sure Thing
#39 No Such thing as a cleared check
BOOK TWO: MORE CASE STUDIES & SOME OTHER THINGS I LEARNED ALONG THE WAY
Chapter 6: The Art of Screwing Up the Deal
Section One: More War Stories
#40 Don’t waste Time
#41 Don’t Spend Time Talking to Ghosts
#42 The Jack of All Trades... is a Jackass
#43 Don’t go to an investor that is looking for an investor
#44 The runner-up gets the annual membership to the cheese-of-the-month
club.
#45 Don’t Pitch to the Designated Hitter
#46 Don’t accept a boat that comes with holes in the bottom
#47 Never try to fit a four-foot rock into a three-foot hole
#48 The Walkers never Talk, The Talkers Never Walk
#49 A Small Fish in a Huge Ocean Never Reaches The Shore
Section Two: The Many Faces of The Investor
The Silent Investor
The ‘Loud’ Investor
The Celebrity Investor
The Angel Investor
The Strategic Partner
The Venture Capitalist
The Seed Investor
Lending Institutions, the SBA, and Minority Lenders
Section Three: The ‘Play by Play’ of The Deal
Step One: The First Contact
Step Two: Sending The Plan
Step Three: The Letter
Step Four: The follow-up call
Step Five: The Two-week call
Step Six: The Meeting of the Minds
Step Seven: The Post-Meeting Report
Step Eight: The Number Crunching Meeting
Step Nine: Bring On the Lawyers
Chapter 7: When It’s “not” about money
When forty bucks makes you a millionaire
Free Equity
Sweat Equity
Strategic Alliances
Performance Equity
Brand Value
Chapter 8: When Trust is a Four-Letter Word
Trust
Honesty and Kindness
Emotion
Chapter 9: Tricks of the Trade
Section One: When Technology Sucks
#50 Why This Book Almost Never Existed
#51 How I lost Touch with Three Hundred of my Closest Friends
Section Two: When The Door to Your Office is Always Open... Without You In
It
#52 How I made my Deepest Secrets Public Knowledge
#53 How To Become Your Competitor’s # 1 Employee... Without Knowing It.
#54 How To Guarantee you won’t Get the order
#55 How To Spend Ten Years Losing money
Chapter 10: Doing Math with the Wrong Calculator
‘MJ Accounting 101’
Return On Investment
The Murphy Button
You accountant is your doctor
Chapter 11: Wishing You a Safe and Enjoyable Journey
Preface: Man, Child, in a Snake-Filled Land
Intro: To Hell & Back... and The Scars To Prove
BOOK ONE: MY MOST INFAMOUS SCREW- UPS
Chapter 1: The Top 5. . .The Do Not’s and Never-Ever-Evers
#1 Do Not Spend What You Do Not Have
#2 Never Ever Ever Sign Personal Guarantees
#3 Never Ever Ever Make a Decision While in a Negative Emotional State
#4 Never Ever Ever Make a Decision While in a Positive Emotional State
#5 Never Ever Ever Make A Decision While your Ego is Involved
Chapter 2: The next 5. . .The Single Never Evers
#6 Never Ever Hire a Friend as your Attorney (or accountant)
#7 Never Ever Overpromise and Under-Deliver
#8 Never Ever Sh?t Where you Eat
#9 Never Ever Sell the Sizzle Without Having the Most Steaks on the Grill
#10 Never Ever Have Anyone Work for you for Free
Chapter 3: The Important Nevers
#11 Never Start your business without a secretary
#12 Never Be Caught With The Lights Out
#13 Never Try to Fit A Three-Foot Rock into a Two-foot Hole
#14 Never Write Checks to Cash
#15 Never Believe it from a pencil pusher
#16 Never Put Anything past anyone
#17 Never Use Your Own Money
#18 Never Go On A Suicide Mission
#19 Never Grow Too Quickly
#20 Never Feed the Hand that can Bite You
Chapter 4: Don’t
#21 Don’t Jump The Gun
#22 Don’t Do Any work for anyone without knowing who the hand that feeds
you belongs to.
#23 Don’t Be Confused between working hard and working smart
#24 Don’t Be Fooled By Big Numbers
#25 Don’t Hide Behind A Phone
#26 Don’t Write your Own contracts
#27 Don’t Get Overly Friendly with your Employees
#28 Don’t Sign Contracts With A Foreign Corporation unless you’re prepared
to live there
#29 Don’t Bang Your Personal Credit Cards
#30 Don’t screw your employees.
#31 Don’t Act Your Age
#32 Don’t Be Afraid to Ask for help
#33 Don’t Introduce one Creditor to Another
#34 Dot Every “I”, Cross Every “T”, Leave no Stone Unturned, believe
wholeheartedly in “Murphy” and go over your Checklist Thrice. . .and Don’t
Trust a Soul.
#35 Don’t Be Second Out of the Bag
#36 Don’t Take a Gamble with anyone other than You
Chapter 5: No Such Thing As
#37 No Such thing as a verbal agreement
#38 No Such Thing as a Sure Thing
#39 No Such thing as a cleared check
BOOK TWO: MORE CASE STUDIES & SOME OTHER THINGS I LEARNED ALONG THE WAY
Chapter 6: The Art of Screwing Up the Deal
Section One: More War Stories
#40 Don’t waste Time
#41 Don’t Spend Time Talking to Ghosts
#42 The Jack of All Trades... is a Jackass
#43 Don’t go to an investor that is looking for an investor
#44 The runner-up gets the annual membership to the cheese-of-the-month
club.
#45 Don’t Pitch to the Designated Hitter
#46 Don’t accept a boat that comes with holes in the bottom
#47 Never try to fit a four-foot rock into a three-foot hole
#48 The Walkers never Talk, The Talkers Never Walk
#49 A Small Fish in a Huge Ocean Never Reaches The Shore
Section Two: The Many Faces of The Investor
The Silent Investor
The ‘Loud’ Investor
The Celebrity Investor
The Angel Investor
The Strategic Partner
The Venture Capitalist
The Seed Investor
Lending Institutions, the SBA, and Minority Lenders
Section Three: The ‘Play by Play’ of The Deal
Step One: The First Contact
Step Two: Sending The Plan
Step Three: The Letter
Step Four: The follow-up call
Step Five: The Two-week call
Step Six: The Meeting of the Minds
Step Seven: The Post-Meeting Report
Step Eight: The Number Crunching Meeting
Step Nine: Bring On the Lawyers
Chapter 7: When It’s “not” about money
When forty bucks makes you a millionaire
Free Equity
Sweat Equity
Strategic Alliances
Performance Equity
Brand Value
Chapter 8: When Trust is a Four-Letter Word
Trust
Honesty and Kindness
Emotion
Chapter 9: Tricks of the Trade
Section One: When Technology Sucks
#50 Why This Book Almost Never Existed
#51 How I lost Touch with Three Hundred of my Closest Friends
Section Two: When The Door to Your Office is Always Open... Without You In
It
#52 How I made my Deepest Secrets Public Knowledge
#53 How To Become Your Competitor’s # 1 Employee... Without Knowing It.
#54 How To Guarantee you won’t Get the order
#55 How To Spend Ten Years Losing money
Chapter 10: Doing Math with the Wrong Calculator
‘MJ Accounting 101’
Return On Investment
The Murphy Button
You accountant is your doctor
Chapter 11: Wishing You a Safe and Enjoyable Journey
Table of Contents
Preface: Man, Child, in a Snake-Filled Land
Intro: To Hell & Back... and The Scars To Prove
BOOK ONE: MY MOST INFAMOUS SCREW- UPS
Chapter 1: The Top 5. . .The Do Not’s and Never-Ever-Evers
#1 Do Not Spend What You Do Not Have
#2 Never Ever Ever Sign Personal Guarantees
#3 Never Ever Ever Make a Decision While in a Negative Emotional State
#4 Never Ever Ever Make a Decision While in a Positive Emotional State
#5 Never Ever Ever Make A Decision While your Ego is Involved
Chapter 2: The next 5. . .The Single Never Evers
#6 Never Ever Hire a Friend as your Attorney (or accountant)
#7 Never Ever Overpromise and Under-Deliver
#8 Never Ever Sh?t Where you Eat
#9 Never Ever Sell the Sizzle Without Having the Most Steaks on the Grill
#10 Never Ever Have Anyone Work for you for Free
Chapter 3: The Important Nevers
#11 Never Start your business without a secretary
#12 Never Be Caught With The Lights Out
#13 Never Try to Fit A Three-Foot Rock into a Two-foot Hole
#14 Never Write Checks to Cash
#15 Never Believe it from a pencil pusher
#16 Never Put Anything past anyone
#17 Never Use Your Own Money
#18 Never Go On A Suicide Mission
#19 Never Grow Too Quickly
#20 Never Feed the Hand that can Bite You
Chapter 4: Don’t
#21 Don’t Jump The Gun
#22 Don’t Do Any work for anyone without knowing who the hand that feeds
you belongs to.
#23 Don’t Be Confused between working hard and working smart
#24 Don’t Be Fooled By Big Numbers
#25 Don’t Hide Behind A Phone
#26 Don’t Write your Own contracts
#27 Don’t Get Overly Friendly with your Employees
#28 Don’t Sign Contracts With A Foreign Corporation unless you’re prepared
to live there
#29 Don’t Bang Your Personal Credit Cards
#30 Don’t screw your employees.
#31 Don’t Act Your Age
#32 Don’t Be Afraid to Ask for help
#33 Don’t Introduce one Creditor to Another
#34 Dot Every “I”, Cross Every “T”, Leave no Stone Unturned, believe
wholeheartedly in “Murphy” and go over your Checklist Thrice. . .and Don’t
Trust a Soul.
#35 Don’t Be Second Out of the Bag
#36 Don’t Take a Gamble with anyone other than You
Chapter 5: No Such Thing As
#37 No Such thing as a verbal agreement
#38 No Such Thing as a Sure Thing
#39 No Such thing as a cleared check
BOOK TWO: MORE CASE STUDIES & SOME OTHER THINGS I LEARNED ALONG THE WAY
Chapter 6: The Art of Screwing Up the Deal
Section One: More War Stories
#40 Don’t waste Time
#41 Don’t Spend Time Talking to Ghosts
#42 The Jack of All Trades... is a Jackass
#43 Don’t go to an investor that is looking for an investor
#44 The runner-up gets the annual membership to the cheese-of-the-month
club.
#45 Don’t Pitch to the Designated Hitter
#46 Don’t accept a boat that comes with holes in the bottom
#47 Never try to fit a four-foot rock into a three-foot hole
#48 The Walkers never Talk, The Talkers Never Walk
#49 A Small Fish in a Huge Ocean Never Reaches The Shore
Section Two: The Many Faces of The Investor
The Silent Investor
The ‘Loud’ Investor
The Celebrity Investor
The Angel Investor
The Strategic Partner
The Venture Capitalist
The Seed Investor
Lending Institutions, the SBA, and Minority Lenders
Section Three: The ‘Play by Play’ of The Deal
Step One: The First Contact
Step Two: Sending The Plan
Step Three: The Letter
Step Four: The follow-up call
Step Five: The Two-week call
Step Six: The Meeting of the Minds
Step Seven: The Post-Meeting Report
Step Eight: The Number Crunching Meeting
Step Nine: Bring On the Lawyers
Chapter 7: When It’s “not” about money
When forty bucks makes you a millionaire
Free Equity
Sweat Equity
Strategic Alliances
Performance Equity
Brand Value
Chapter 8: When Trust is a Four-Letter Word
Trust
Honesty and Kindness
Emotion
Chapter 9: Tricks of the Trade
Section One: When Technology Sucks
#50 Why This Book Almost Never Existed
#51 How I lost Touch with Three Hundred of my Closest Friends
Section Two: When The Door to Your Office is Always Open... Without You In
It
#52 How I made my Deepest Secrets Public Knowledge
#53 How To Become Your Competitor’s # 1 Employee... Without Knowing It.
#54 How To Guarantee you won’t Get the order
#55 How To Spend Ten Years Losing money
Chapter 10: Doing Math with the Wrong Calculator
‘MJ Accounting 101’
Return On Investment
The Murphy Button
You accountant is your doctor
Chapter 11: Wishing You a Safe and Enjoyable Journey
Preface: Man, Child, in a Snake-Filled Land
Intro: To Hell & Back... and The Scars To Prove
BOOK ONE: MY MOST INFAMOUS SCREW- UPS
Chapter 1: The Top 5. . .The Do Not’s and Never-Ever-Evers
#1 Do Not Spend What You Do Not Have
#2 Never Ever Ever Sign Personal Guarantees
#3 Never Ever Ever Make a Decision While in a Negative Emotional State
#4 Never Ever Ever Make a Decision While in a Positive Emotional State
#5 Never Ever Ever Make A Decision While your Ego is Involved
Chapter 2: The next 5. . .The Single Never Evers
#6 Never Ever Hire a Friend as your Attorney (or accountant)
#7 Never Ever Overpromise and Under-Deliver
#8 Never Ever Sh?t Where you Eat
#9 Never Ever Sell the Sizzle Without Having the Most Steaks on the Grill
#10 Never Ever Have Anyone Work for you for Free
Chapter 3: The Important Nevers
#11 Never Start your business without a secretary
#12 Never Be Caught With The Lights Out
#13 Never Try to Fit A Three-Foot Rock into a Two-foot Hole
#14 Never Write Checks to Cash
#15 Never Believe it from a pencil pusher
#16 Never Put Anything past anyone
#17 Never Use Your Own Money
#18 Never Go On A Suicide Mission
#19 Never Grow Too Quickly
#20 Never Feed the Hand that can Bite You
Chapter 4: Don’t
#21 Don’t Jump The Gun
#22 Don’t Do Any work for anyone without knowing who the hand that feeds
you belongs to.
#23 Don’t Be Confused between working hard and working smart
#24 Don’t Be Fooled By Big Numbers
#25 Don’t Hide Behind A Phone
#26 Don’t Write your Own contracts
#27 Don’t Get Overly Friendly with your Employees
#28 Don’t Sign Contracts With A Foreign Corporation unless you’re prepared
to live there
#29 Don’t Bang Your Personal Credit Cards
#30 Don’t screw your employees.
#31 Don’t Act Your Age
#32 Don’t Be Afraid to Ask for help
#33 Don’t Introduce one Creditor to Another
#34 Dot Every “I”, Cross Every “T”, Leave no Stone Unturned, believe
wholeheartedly in “Murphy” and go over your Checklist Thrice. . .and Don’t
Trust a Soul.
#35 Don’t Be Second Out of the Bag
#36 Don’t Take a Gamble with anyone other than You
Chapter 5: No Such Thing As
#37 No Such thing as a verbal agreement
#38 No Such Thing as a Sure Thing
#39 No Such thing as a cleared check
BOOK TWO: MORE CASE STUDIES & SOME OTHER THINGS I LEARNED ALONG THE WAY
Chapter 6: The Art of Screwing Up the Deal
Section One: More War Stories
#40 Don’t waste Time
#41 Don’t Spend Time Talking to Ghosts
#42 The Jack of All Trades... is a Jackass
#43 Don’t go to an investor that is looking for an investor
#44 The runner-up gets the annual membership to the cheese-of-the-month
club.
#45 Don’t Pitch to the Designated Hitter
#46 Don’t accept a boat that comes with holes in the bottom
#47 Never try to fit a four-foot rock into a three-foot hole
#48 The Walkers never Talk, The Talkers Never Walk
#49 A Small Fish in a Huge Ocean Never Reaches The Shore
Section Two: The Many Faces of The Investor
The Silent Investor
The ‘Loud’ Investor
The Celebrity Investor
The Angel Investor
The Strategic Partner
The Venture Capitalist
The Seed Investor
Lending Institutions, the SBA, and Minority Lenders
Section Three: The ‘Play by Play’ of The Deal
Step One: The First Contact
Step Two: Sending The Plan
Step Three: The Letter
Step Four: The follow-up call
Step Five: The Two-week call
Step Six: The Meeting of the Minds
Step Seven: The Post-Meeting Report
Step Eight: The Number Crunching Meeting
Step Nine: Bring On the Lawyers
Chapter 7: When It’s “not” about money
When forty bucks makes you a millionaire
Free Equity
Sweat Equity
Strategic Alliances
Performance Equity
Brand Value
Chapter 8: When Trust is a Four-Letter Word
Trust
Honesty and Kindness
Emotion
Chapter 9: Tricks of the Trade
Section One: When Technology Sucks
#50 Why This Book Almost Never Existed
#51 How I lost Touch with Three Hundred of my Closest Friends
Section Two: When The Door to Your Office is Always Open... Without You In
It
#52 How I made my Deepest Secrets Public Knowledge
#53 How To Become Your Competitor’s # 1 Employee... Without Knowing It.
#54 How To Guarantee you won’t Get the order
#55 How To Spend Ten Years Losing money
Chapter 10: Doing Math with the Wrong Calculator
‘MJ Accounting 101’
Return On Investment
The Murphy Button
You accountant is your doctor
Chapter 11: Wishing You a Safe and Enjoyable Journey