How to Run an Annual Business Appeal - Lysakowski, Linda; Oppelt, Joanne
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How does your nonprofit organization's fundraising team approach the business community for support? Sadly, for many organizations, the answer is, "We don't!" For others, it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!). What's wrong with all these methods? In How to Run…mehr

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Produktbeschreibung
How does your nonprofit organization's fundraising team approach the business community for support? Sadly, for many organizations, the answer is, "We don't!" For others, it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!). What's wrong with all these methods? In How to Run an Annual Business Appeal, you will find out the pros and cons of these approaches, and how you can be much more effective with your business fundraising by running a volunteer-driven annual business campaign. We'll show you how to identify business prospects within your community, how to build relationships with business leaders who will serve as volunteers in a peer-to-peer fundraising appeal, and how to recruit, organize, work with, train, and retain these volunteers. So, grab this fast-reading book if you want to be more successful in approaching your business community. Summary Outline of Book: Chapter One: What Is the Best Way to Approach Businesses? Chapter Two: Finding Prospective Business Donors Chapter Three: How Do You Build Relationships with Business Leaders? Chapter Four: Organizing Your Annual Business Appeal Chapter Five: Organizing the Volunteer Structure Chapter Six: Finding and Recruiting Volunteers Chapter Seven: Making the Calls Chapter Eight: Reporting Chapter Nine: Bringing It All Together About the Nonprofit Quick Guide Series How to Run an Annual Business Appeal is written for busy executive directors, development professionals, and board members who want to run a successful annual business appeal. As a Nonprofit Quick Guide¿, you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.
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Autorenporträt
Linda Lysakowski is a well-known author in the nonfiction realm. She is one of slightly more than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. Linda has trained more than 40,000 professionals in all aspects of development in Canada, Mexico, Egypt, Bermuda, and most of the states of the United States. She has written, co-authored, or contributed to more than two dozen books for the nonprofit sector. She is a graduate of Alvernia University in Reading, PA with a BA in theology/philosophy, banking and finance, and a minor in communications., and she completed the Lay Ecclesial Ministry Program in Las Vegas, NV. Linda's first novel, The Matriarch, was published in 2012. In 2018, she published The Face of Jesus and The Face of Jesus Study Guide, and in 2019, Beyond Las Vegas: Road Trips from A to Z.