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A guide to effectively communicating with customers to create lasting-and repeat-business relationships. This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: * Speak the language of Yes by asking the…mehr

Produktbeschreibung
A guide to effectively communicating with customers to create lasting-and repeat-business relationships. This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: * Speak the language of Yes by asking the right questions * Get referrals through established customers * Offer value through solutions, satisfaction, and trust * Anticipate and preempt objections * Own a problem by owning the solution
Autorenporträt
Jack Griffin is the author of How to Say It at Work and How to Say It for First-Time Managers. He is a communications expert and consultant to small businesses, entrepreneurs, cultural institutions, and publishers.