THE NO-FLUFF, STRAIGHT-TO-THE-POINT MARKETING GUIDE TO GROWING YOUR ONLINE SALES In How to Sell Anything Online serial entrepreneur, founder and content creator Anaita Sarkar delivers an expert, step-by-step guide to growing your online sales with tried and tested marketing strategies. From content marketing to paid ads, email campaigns, influencer collabs, SEO and more, you'll learn everything you need to know to get more orders every day. This isn't your average business book. You will learn from Anaita's marketing successes--and failures--as well as hear practical business advice from the…mehr
THE NO-FLUFF, STRAIGHT-TO-THE-POINT MARKETING GUIDE TO GROWING YOUR ONLINE SALES In How to Sell Anything Online serial entrepreneur, founder and content creator Anaita Sarkar delivers an expert, step-by-step guide to growing your online sales with tried and tested marketing strategies. From content marketing to paid ads, email campaigns, influencer collabs, SEO and more, you'll learn everything you need to know to get more orders every day. This isn't your average business book. You will learn from Anaita's marketing successes--and failures--as well as hear practical business advice from the founders and entrepreneurs of some of Australia's most well-known brands. In this book, you'll learn: * how to use the marketing funnel to turn a consumer into a customer and ultimately into a raving fan * digital marketing tips, hacks and tactics to grow your brand awareness, website traffic and conversion rate * business strategies that have worked for some of the fastest-growing e-commerce brands * content ideas and tools to boost your social media marketing and engagement * how to not only grow your revenue but to grow your profitability. How To Sell Anything Online is a must-read for everyone who wants to boost profitability, increase cashflow and discover the marketing secrets to supercharge their online sales.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
ANAITA SARKAR is a successful entrepreneur, speaker, e-commerce advisor, guest lecturer, author and founder of the online platform Sell Anything Online, a global marketing company where Anaita mentors small businesses using her marketing formula.
Inhaltsangabe
About the author ix Acknowledgements xi How to use this book xiii Introduction xix My seven business beliefs xxvii Part I: The 5 core pillars of business 1 1 Craft a distinct competitive advantage 3 2 Master your cashflow 7 3 The power of protectable IP 15 4 Build your digital assets 19 5 Consistency will win the game 21 Part II: Understanding the marketing funnel 23 Stage 1: Capturing your cold audience in the TOFU 27 6 TOFU strategy #1: Facebook (Meta) ads 31 7 TOFU strategy #2: Influencer marketing 43 8 TOFU strategy #3: Digital PR 63 9 TOFU strategy #4: Brand collaborations 75 10 TOFU strategy #5: TikTok 81 11 TOFU strategy #6: TikTok ads 97 12 TOFU strategy #7: Instagram 101 Stage 2: Warming up the audience in the MOFU 111 13 MOFU strategy #1: Meta ads 115 14 MOFU strategy #2: Email marketing 119 15 MOFU strategy #3: Google Ads 139 16 MOFU strategy #4: SEO 149 17 MOFU strategy #5: Instagram 165 Stage 3: Converting customers in the BOFU 171 18 BOFU strategy #1: Website optimisation 175 19 BOFU strategy #2: Email marketing 189 20 BOFU strategy #3: TikTok Shop 193 Part III: The secret sauce 199 21 Retention strategy #1: How to create an exceptional customer experience 203 22 Retention strategy #2: How to use email marketing to bring customers back to your store 209 23 Retention strategy #3: How to use Meta ads to retarget your customers 221 Part IV: The magic bucket 225 24 Magic bucket strategy #1: Creating a loyalty program that works 227 25 Magic bucket strategy #2: Giving your customers a place to chat 233 26 Magic bucket strategy #3: Giving your customers FOMO 235 27 Magic bucket strategy #4: Treating customers like VIPs 237 28 Magic bucket strategy #5: Using email marketing to make customers feel special 239 29 Magic bucket strategy #6: Building a personal brand 245 Part V: What's next? 257 30 Advice from Mark Bouris: How to build a personal brand that spans decades 259 31 How to build a community 269 32 Bringing it all together 281 The final recap 291 My last piece of advice 295
About the author ix Acknowledgements xi How to use this book xiii Introduction xix My seven business beliefs xxvii Part I: The 5 core pillars of business 1 1 Craft a distinct competitive advantage 3 2 Master your cashflow 7 3 The power of protectable IP 15 4 Build your digital assets 19 5 Consistency will win the game 21 Part II: Understanding the marketing funnel 23 Stage 1: Capturing your cold audience in the TOFU 27 6 TOFU strategy #1: Facebook (Meta) ads 31 7 TOFU strategy #2: Influencer marketing 43 8 TOFU strategy #3: Digital PR 63 9 TOFU strategy #4: Brand collaborations 75 10 TOFU strategy #5: TikTok 81 11 TOFU strategy #6: TikTok ads 97 12 TOFU strategy #7: Instagram 101 Stage 2: Warming up the audience in the MOFU 111 13 MOFU strategy #1: Meta ads 115 14 MOFU strategy #2: Email marketing 119 15 MOFU strategy #3: Google Ads 139 16 MOFU strategy #4: SEO 149 17 MOFU strategy #5: Instagram 165 Stage 3: Converting customers in the BOFU 171 18 BOFU strategy #1: Website optimisation 175 19 BOFU strategy #2: Email marketing 189 20 BOFU strategy #3: TikTok Shop 193 Part III: The secret sauce 199 21 Retention strategy #1: How to create an exceptional customer experience 203 22 Retention strategy #2: How to use email marketing to bring customers back to your store 209 23 Retention strategy #3: How to use Meta ads to retarget your customers 221 Part IV: The magic bucket 225 24 Magic bucket strategy #1: Creating a loyalty program that works 227 25 Magic bucket strategy #2: Giving your customers a place to chat 233 26 Magic bucket strategy #3: Giving your customers FOMO 235 27 Magic bucket strategy #4: Treating customers like VIPs 237 28 Magic bucket strategy #5: Using email marketing to make customers feel special 239 29 Magic bucket strategy #6: Building a personal brand 245 Part V: What's next? 257 30 Advice from Mark Bouris: How to build a personal brand that spans decades 259 31 How to build a community 269 32 Bringing it all together 281 The final recap 291 My last piece of advice 295
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