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From getting started and finding customers to creating your website and mastering social media, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based online retail business. Learn all about setting up your home office, sourcing your product, marketing from all angles, getting paid, and staying ahead of the competition. Look for useful information throughout the book, including:Online Retail Success StoriesSample Financial PlanBusiness Scenarios and Lesson LearnedEducational ResourcesFrequently Asked Questions