Gregory F. Kishel, Patricia Gunter Kishel

How to Start, Run, and Stay in Business

The Nuts-And-Bolts Guide to Turning Your Business Dream Into a Reality

• Broschiertes Buch

Produktbeschreibung

Die gründlich überarbeitete und aktualisierte Neuauflage der "Bibel" für Unternehmer: Der klassische Leitfaden zur Gründung und Führung eines kleinen Unternehmens. Mit klaren, nüchternen und praktischen Ratschlägen für Unternehmer zu allen Aspekten des Geschäftsbetriebs - angefangen bei der Finanzierung und Standortwahl bis hin zur Einstellung von Mitarbeitern, Lagerhaltung, Preisgestaltung und Führung von Geschäftsunterlagen. Diese Neuauflage enthält aktualisierte Informationen zur Kapitalbeschaffung, Personalverwaltung, Verbesserung der Kundenbetreuung, zu internationalem Vertrieb von Produkten und Dienstleistungen sowie zur Nutzung des Internet für Marketing, Vertrieb und Werbung.

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A new 25th anniversary update of the entrepreneur's bible

For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources.

Material on legal and financial issues, international business,customer service, and state and federal tax regulations has beenfully revised. Plus, new charts, illustrations, questionnaires, andchecklists make the book more practical and useful than ever.Inside, you'll find world-class guidance on every vital aspect ofsmall business success, including:
_ Preparing a business plan
_ Finding the right location
_ Deciding on an ownership structure
_ Record keeping and taxes
_ Financing and capital
_ Inventory and distribution
_ Hiring and staffing
_ Managing and motivating people
_ Marketing and promotions
_ Risk management
_ And much more

In addition, a wealth of helpful resources covers all your outsideneeds, from attorneys and accountants to trade associations and Website designers. Whether your business is brick-and-mortar,mom-and-pop, home-based, or online, How to Start, Run & Stay inBusiness, Fourth Edition provides all the information you need tomake your entrepreneurial dream a reality.

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Produktdetails

• Verlag: Wiley & Sons
• 4th Edition
• Seitenzahl: 288
• Erscheinungstermin: 18. Mai 2005
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 345g
• ISBN-13: 9780471671848
• ISBN-10: 0471671843
• Artikelnr.: 14742431

Autorenporträt

GREGORY F. KISHEL and PATRICIA GUNTER KISHEL are MBAs, business consultants, and coauthors of several Wiley books. They are also the authors of How to Start and Run a Successful Consulting Business; Start, Run, and Profit from Your Own Home-Based Business; and Start and Succeed in Multilevel Marketing.

Inhaltsangabe

Preface ix 1 Getting Started 1 What's in It for Me?
Do I Have What It Takes?
Goal Setting
What Kind of Business?
Starting versus Buying a Business
Checklist for Going into Business 2 Preparing Your Business Plan 17 When to Use a Business Plan
The Plan
Planning Resources
Guidelines for Successful Planning
Planning Checklist 3 Determining the Best Location 29 Choosing the Community
Choosing the Site
The Environment
Making a Traffic Count
Geographic Information Systems Mapping
Rating the Site 4 Your Building 41 Looks
Livability
Layout
Amenities
Rating Your Building 5 Structuring the Business 50 Sole Proprietorship
Partnership
Corporation
Limited-Liability Company
Government Regulation
Structuring the Business Checklist 6 Recordkeeping and Taxes 72 The Value of Good Records
Recordkeeping Systems
Taxes
Tax-Related Decisions
Recordkeeping and Taxes Checklist 7 Financial Statements 84 Summarizing Financial Data
The Importance of Financial Statements
The Balance Sheet
The Income Statement
Interpreting Financial Data
Financial Ratio Checklist 8 Obtaining Capital 95 Determining Your Initial Investment
Sources of Capital
Venture-Capital and Angel Resources
SBA Business Plan Questionnaire
Financing Checklist 9 Inventory and Distribution 116 Controlling Your Inventory
The Optimum Level of Inventory
Merchandise Turnover
Universal Product Codes
Just-in-Time Management
Inventory Shrinkage
Managing Your Distribution Network
Inventory and Distribution Checklist 10 Setting the Price 130 Pricing and Customers
Pricing and Competition
Pricing and the Economy
Pricing and Profit
Pricing Methods
More about Markups
Pricing Strategy
Pricing Strategy Checklist 11 Staffing 141 Analyze Each Job
Prepare Job Descriptions
Check Recruitment Sources
Use Application Forms
Conduct Interviews
Verify Information
Make the Hiring Decision
Outsourcing
Staffing Checklist 12 Managing and Motivating 157 Developing Your Own Management Style
Knowing When to Delegate
Finding Ways to Motivate
Developing a Corporate Culture
Running an Ethical Business
Leadership Checklist 13 Developing Your Promotional Strategy 169 Advertising
Publicity
Public Relations Resources
Preparing an Advertising Budget
Promotional Strategy Checklist 14 Selling and Servicing 191 A Positive Approach to Selling
Maintaining Good Customer Relations
Staying Organized
Customer Service Checklist 15 Safeguarding Your Business 205 Risk Management
Types of Insurance Coverage
Recognizing Warning Signals
Insurance Checklist 16 International Marketing 218 Why Go Global?
Evaluating Foreign Markets
Utilizing Market Research Data: Secondary versus Primary Data
Sources of Information
Choosing Your Entry Strategy
International Marketing Checklist 17 Franchising 234 The Definition of Franchising
The Price
The Advantages and Disadvantages of Franchising
The Franchise Agreement
How to Find Franchise Opportunities
Evaluating a Franchise
Franchising Checklist 18 Getting Help 245 Sources of Outside Help
Accountants
Advertising Agencies
Attorneys
Bankers
Chambers of Commerce
Colleges and Universities
Government Agencies
Insurance Agents
Libraries
Management and Marketing Consultants
Temporary Help Services
Trade Associations
Website Designers
Managers
Publications
SBA Field Offices
Small Business Development Centers (SBDCs)
Small Business Resource Websites Index 275