How to Succeed in the Relationship Economy - Lindsay, Matt; Leeuwe, Xavier van; de Peppel, Matthijs van
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In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and…mehr

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Produktbeschreibung
In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and analytics and grow a healthier financial bottom line. Learn how to: ¿find customers willing to build a long-term relationship ¿invest in loyal customers without going bankrupt ¿understand the impact of pricing ¿explore the power of big data with common sense ¿discover deeper customer needs
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Autorenporträt
MATT LINDSAY is president of one of the fastest-growing private companies in the United States, Mather Economics, which provides economic-consulting services to over five hundred news organisations in twelve countries, with the head office located in Atlanta, Georgia. Matt has over twenty years of experience in helping businesses improve performance and drive revenue through economic modeling.