Drawing on the linguistics behind effective communication, this is an indispensable guide to how to engage the general public in linguistics, and scientific research more generally. It illustrates best practices with many compelling real-life examples and ultimately helps readers develop engaging scientific demonstrations of their own.
Drawing on the linguistics behind effective communication, this is an indispensable guide to how to engage the general public in linguistics, and scientific research more generally. It illustrates best practices with many compelling real-life examples and ultimately helps readers develop engaging scientific demonstrations of their own.
Laura Wagner is Professor in the Department of Psychology at the Ohio State University. She directs the Language Sciences Research Lab at the Center of Science and Industry (COSI) in Columbus, OH.
Inhaltsangabe
Preface 1. Why bother 2. You can be the expert 3. Cooperative conversations 4. Conversational goals 5. Know why audience 6. Creating relevance by generating interest 7. Creating relevance by making connections 8. Quality and credibility 9. Incomplete is not incorrect 10. Learn to listen 11. Information structure 12. The curse of knowledge 13. Start with examples 14. What's new? Jargon 15. From given to new: scaffolding 16. Three-legged stool approach 17. Dealing with a range of audiences 18. Where can I go? 19. Being a good partner 20. Finale Appendix.
Preface 1. Why bother 2. You can be the expert 3. Cooperative conversations 4. Conversational goals 5. Know why audience 6. Creating relevance by generating interest 7. Creating relevance by making connections 8. Quality and credibility 9. Incomplete is not incorrect 10. Learn to listen 11. Information structure 12. The curse of knowledge 13. Start with examples 14. What's new? Jargon 15. From given to new: scaffolding 16. Three-legged stool approach 17. Dealing with a range of audiences 18. Where can I go? 19. Being a good partner 20. Finale Appendix.
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