Sachiko Scheuing

How to Use Customer Data

Navigating Gdpr, Dpdi and a Future with Marketing AI

• Broschiertes Buch

Produktbeschreibung

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 296
• Erscheinungstermin: 25. Juni 2024
• Englisch
• Abmessung: 234mm x 156mm x 20mm
• Gewicht: 468g
• ISBN-13: 9781398615151
• ISBN-10: 1398615153
• Artikelnr.: 68935851

Autorenporträt

Sachiko Scheuing is an award-winning privacy professional with solid experience in marketing and data science based in Frankfurt, Germany. She currently serves on the Europe Middle East and Africa senior leadership team of Acxiom, part of Interpublic Group of Companies Inc. (IPG), as its European Privacy Officer. She is also currently serving her third 3-year term as the Co-Chairwoman of the Federation of European Data and Marketing (FEDMA) based in Brussels. In 2020, she was awarded the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to the data protection and advertising industries.

Inhaltsangabe

Chapter
01: What is data protection?; Chapter
02: What is marketing?; Chapter
03: Data protection laws; Chapter
04: Classifying personal data; Chapter
05: Legal grounds for marketing; Chapter
06: Explaining what you do with data with privacy statements; Chapter
07: Data protection requests; Chapter
08: Working with partners and suppliers; Chapter
09: Data security; Chapter
10: Templates for GDPR; Chapter
11: Data protection officer; Chapter
12: AI and marketing;