Chris Rose

How to Win Campaigns

Communications for Change

• Broschiertes Buch

Produktbeschreibung

A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 400
• Erscheinungstermin: 29. September 2010
• Englisch
• Abmessung: 216mm x 171mm x 32mm
• Gewicht: 604g
• ISBN-13: 9781849711142
• ISBN-10: 1849711143
• Artikelnr.: 30498076

Autorenporträt

Chris Rose is an environmental campaigner and communications consultant who is author of the Campaign Strategy Newsletter, has worked for Greenpeace, where he was a leader of the successful campaign that stopped the sinking of the Brent Spar oil platform in the north Atlantic, Friends of the Earth, WWF International and a host of other organizations on issues from drugs strategy to fear of crime.

Inhaltsangabe

Introduction
1. How To Begin
2. Communicating With Humans
3. Motivational Values
4. Campaign Research and Development
5. Campaign Plans
6. Organizing Campaign Communications
7. Constructing Campaign Propositions
8. Working With News Media
9. Keeping A Campaign Going
10. Old Media, New Media
11. To Do And Not To Do
12. The Bigger Picture
Basic Campaign Checklist
Case studies:
Climate Change Campaigning: The effect of starting conditions
Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health
Campaign
Formative Campaign Research: The Undersea
Obama Election Campaign: A New Media Case Study
Issues and Power Analysis: Greening Apple Computers