John Westwood

How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

• Gebundenes Buch

Produktbeschreibung

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Produktdetails

• Verlag: Kogan Page
• 7th edition
• Seitenzahl: 192
• Erscheinungstermin: 26. Juli 2022
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 372g
• ISBN-13: 9781398605701
• ISBN-10: 1398605700
• Artikelnr.: 62162643

Autorenporträt

John Westwood

Inhaltsangabe

Chapter
01: Introduction; Chapter
02: Situation analysis
The marketing audit; Chapter
03: Objectives; Chapter
04: Strategies and action plans; Chapter
05: The distribution plan; Chapter
06: The advertising and promotions plan; Chapter
07: Costs and budgets; Chapter
08: Writing the plan; Chapter
09: Presenting the plan, follow
up and revision; Chapter
10: Mini
plans and quick plans; Chapter
11: Appendix
Marketing plan for the UK market

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• • Chapter - 01: Introduction;
  • Chapter - 02: Situation analysis - The marketing audit;
  • Chapter - 03: Objectives;
  • Chapter - 04: Strategies and action plans;
  • Chapter - 05: The distribution plan;
  • Chapter - 06: The advertising and promotions plan;
  • Chapter - 07: Costs and budgets;
  • Chapter - 08: Writing the plan;
  • Chapter - 09: Presenting the plan, follow-up and revision;
  • Chapter - 10: Mini-plans and quick plans;
  • Chapter - 11: Appendix - Marketing plan for the UK market