John Westwood

How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

• Gebundenes Buch

Produktbeschreibung

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 184
• Erscheinungstermin: 3. Mai 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398619869
• ISBN-10: 1398619868
• Artikelnr.: 71579960

Autorenporträt

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Inhaltsangabe

Section
01: Introduction; Section
02: Situation analysis
The marketing audit; Section
03: Objectives; Section
04: Strategies and action plans; Section
05: The distribution plan; Section
06: The advertising and promotions plan; Section
07: Costs and budgets; Section
08: Writing the plan; Section
09: Presenting the plan, follow
up and revision; Section
10: Mini
plans and quick plans; Section
11: Appendix
Marketing plan for the UK market

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• • Chapter - 01: Introduction;
  • Chapter - 02: Situation analysis - The marketing audit;
  • Chapter - 03: Objectives;
  • Chapter - 04: Strategies and action plans;
  • Chapter - 05: The distribution plan;
  • Chapter - 06: The advertising and promotions plan;
  • Chapter - 07: Costs and budgets;
  • Chapter - 08: Writing the plan;
  • Chapter - 09: Presenting the plan, follow-up and revision;
  • Chapter - 10: Mini-plans and quick plans;
  • Chapter - 11: Appendix - Marketing plan for the UK market