How to Write Perfect Press Releases: Grow Your Business with Free Media Coverage (2nd Edition) - Lewis, Steven
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Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media…mehr

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Produktbeschreibung
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
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Autorenporträt
Steven Lewis has been a journalist for nearly 20 years. He has written for the Financial Times, Esquire, GQ and the International Herald Tribune. His audio travel programs were a long-running feature on the inflight entertainment of Virgin Australia. Corporate clients have included Rolex, HSBC, Intel, Coca-Cola and Microsoft. Steven built his first website for a client in 1994, when there were fewer than 10,000 websites in the world. In 2004 he started one of Australia's first social media agencies, two years before Twitter was born and before Facebook was open to the public. Since then he has consulted to companies and organisations like Westpac, IAG, Pfizer, AMP and Tourism Tasmania. He has a particular passion for helping small businesses be heard online. Steven has spoken at conferences and run courses around the world. Steven directs Taleist, a content marketing agency based in Sydney.