Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.
Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.
Inhaltsangabe
Chapter 00: Introduction Pitfalls and opportunities; Chapter 01: What makes good business writing?; Chapter 02: Creating a good report; Chapter 03: Preparing to write; Chapter 04: The power of language; Chapter 05: Making numbers clear; Chapter 06: Making proposals persuasive; Chapter 07: The contribution of layout and presentation
Chapter - 00: Introduction - Pitfalls and opportunities;
Chapter - 01: What makes good business writing?;
Chapter - 02: Creating a good report;
Chapter - 03: Preparing to write;
Chapter - 04: The power of language;
Chapter - 05: Making numbers clear;
Chapter - 06: Making proposals persuasive;
Chapter - 07: The contribution of layout and presentation
Chapter 00: Introduction Pitfalls and opportunities; Chapter 01: What makes good business writing?; Chapter 02: Creating a good report; Chapter 03: Preparing to write; Chapter 04: The power of language; Chapter 05: Making numbers clear; Chapter 06: Making proposals persuasive; Chapter 07: The contribution of layout and presentation
Chapter - 00: Introduction - Pitfalls and opportunities;
Chapter - 01: What makes good business writing?;
Chapter - 02: Creating a good report;
Chapter - 03: Preparing to write;
Chapter - 04: The power of language;
Chapter - 05: Making numbers clear;
Chapter - 06: Making proposals persuasive;
Chapter - 07: The contribution of layout and presentation
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