Richard Lau is Professor of Political Science and Director of the Walt Whitman Center for the Study of Democracy in the Political Science Department at Rutgers University. His research has been supported by the National Institute of Health, the National Science Foundation, the Ford Foundation, and the Carnegie Corporation. He has published in all of the major journals in political science and social psychology, and recently wrote (with Gerald Pomper) Negative Campaigning: An Analysis of U.S. Senate Elections (2004).
Part I. Theory and Methods: 1. Introduction
2. A new theory of voter decision making
3. Studying voting as a process
4. What is correct voting?
Part II. Information Processing: 5. What voters do - a first cut
6. Individual differences in information processing
7. Campaign effects on information processing
Part III. Politics: 8. Evaluating candidates
9. Voting
10. Voting correctly
11. Political heuristics
Part IV. Conclusion: 12. A look back, and a look forward
Part V. Appendices and References.
