Kitty Broman Putnam, William Lowell Putnam

How We Survived in UHF Television

A Broadcasting Memoir, 1953-1984

• Broschiertes Buch

Produktbeschreibung

This personal narrative is co-authored by two of the best-known names in American UHF television broadcast management: Kathryn "Kitty" Broman Putnam and William Lowell "Bill" Putnam. During the first two decades of Ultra-High Frequency (UHF) television, when the established VHF (Very-High Frequency) stations dominated the TV marketplace, the Putnams built and operated three successful UHF outlets: WWLP-TV in Springfield, Massachusetts; WKEF-TV in Dayton, Ohio; and KSTU-TV in Salt Lake City, Utah. Kitty and Bill recall how they labored for survival during the "dozen lean years" between 1952 and 1964, and the events along their way to leadership in the world of advertiser-supported analog television. Included are several original poems written by Bill, and tantalizing recipes created for Kitty's long-running local cooking show.

Produktdetails

• Verlag: McFarland
• Seitenzahl: 244
• Erscheinungstermin: 18. November 2011
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 402g
• ISBN-13: 9780786466665
• ISBN-10: 0786466669
• Artikelnr.: 33767772

Autorenporträt

The late Kitty Broman Putnam was the first woman elected to the National Association of Broadcasters Television Board. She lived in Flagstaff, Arizona.

Inhaltsangabe

Table of Contents
Authors' Note     
Preface     
1. Getting Started in Television     
2. Actually Building a Station     
3. Lowering Our Frequency-Overnight     
4. Parentheses     
5. Building a Local Audience     
6. Those Magnificent Irishmen     
7. Building a Network Relationship     
8. Building Advertiser Support     
9. Not All Hard Work-Boys Will Be Boys     
10. Onto the National Scene     
11. Editorials in the "Fairness" Era     
12. Dealing with the FCC     
13. Building the Broadcast Industry-Kitty's Station     
14. Glimpsing the Future     
15. Personalities     
16. A Poetic Heritage Comes Out     
Appendix A     
Appendix B     
Index