How will luxury car brands adapt to the latest trends in the market ? - Le Fouler, Philippe;Bichler, Antoine
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There have been ground-breaking evolutions within the world's economy over the past years and decades, urged by the emergence of new actors, the ever-growing importance of new technologies, sustainability policies and the evolutions surrounding consumer behaviors and expectations. All the main industries and markets have been facing such evolutions, and the automotive is no exception to it. When it comes to this segment, it has given rise to technologydriven trends such as diverse mobility, autonomous driving, electrification and connectivity. There is little doubt about the fact that these…mehr

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Produktbeschreibung
There have been ground-breaking evolutions within the world's economy over the past years and decades, urged by the emergence of new actors, the ever-growing importance of new technologies, sustainability policies and the evolutions surrounding consumer behaviors and expectations. All the main industries and markets have been facing such evolutions, and the automotive is no exception to it. When it comes to this segment, it has given rise to technologydriven trends such as diverse mobility, autonomous driving, electrification and connectivity. There is little doubt about the fact that these evolutions will drastically impulse the automotive industry and trigger its disruption, even though the future of this market cannot be entirely and exacted forecasted.
Autorenporträt
Philippe Le Fouler e Antoine Bichler, ambos licenciados da SKEMA Business School, são os co-autores desta tese de mestrado.