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The training manual contains a course on HR branding. The manual covers the main theoretical issues (history, basic concepts, resources for work, implementation practice, brand audit, evaluation of brand effectiveness). It also gives a brief practical experience on the example of Russian and foreign companies. The training manual is designed for trainees, entrepreneurs and personnel management specialists.

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Produktbeschreibung
The training manual contains a course on HR branding. The manual covers the main theoretical issues (history, basic concepts, resources for work, implementation practice, brand audit, evaluation of brand effectiveness). It also gives a brief practical experience on the example of Russian and foreign companies. The training manual is designed for trainees, entrepreneurs and personnel management specialists.
Autorenporträt
Anna Ivanovna Kolomiets Doctora en Gestión de Recursos Humanos, formadora de empresas, profesora, tutora de la facultad de e-learning, árbitro de la Cámara de Arbitraje Internacional