Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.
Inhaltsangabe
Chapter 01: Trust: The Foundation that Fuels Business Outcomes Section ONE: Content Strategy: Deliver the Right Message to the Right People Chapter 02: The Funnel is Dead, Use a Playground Instead Chapter 03: Elements of the Playground: Content Depths, Intent and Time Horizon Chapter 04: Tactics to Increase Reach, Engagement and Conversion Chapter 05: Metrics: From Owned to Omni Channel Section TWO: Social Media: Identify and Engage in the Right Place Chapter 06: The Social Media Spectrum: Beyond Distribution Chapter 07: The New Rules of Social Media: Engage in Conversations Section THREE: Thought Leadership: Build and Maintain Trust Over Time Chapter 08: The Power of Community: Online and Offline Chapter 09: Thought Leadership: Build and Maintain Trust Over Time Chapter 10: 4 Pillars of Thought Leadership: Credibility, Profile, Prolific, Depth of Ideas Chapter 11: Evolve the Marketing Mix with Influencers, Subject Matter Experts and Thought Leaders Chapter 12: Build Thought Leaders: Practical Exercises to Define Narratives, Distribution and Personal Brand Elements Chapter 13: Conclusion: Connect with the Humans Behind the Screen to Accelerate Sales and Increase Customer Retention
Chapter 01: Trust: The Foundation that Fuels Business Outcomes Section ONE: Content Strategy: Deliver the Right Message to the Right People Chapter 02: The Funnel is Dead, Use a Playground Instead Chapter 03: Elements of the Playground: Content Depths, Intent and Time Horizon Chapter 04: Tactics to Increase Reach, Engagement and Conversion Chapter 05: Metrics: From Owned to Omni Channel Section TWO: Social Media: Identify and Engage in the Right Place Chapter 06: The Social Media Spectrum: Beyond Distribution Chapter 07: The New Rules of Social Media: Engage in Conversations Section THREE: Thought Leadership: Build and Maintain Trust Over Time Chapter 08: The Power of Community: Online and Offline Chapter 09: Thought Leadership: Build and Maintain Trust Over Time Chapter 10: 4 Pillars of Thought Leadership: Credibility, Profile, Prolific, Depth of Ideas Chapter 11: Evolve the Marketing Mix with Influencers, Subject Matter Experts and Thought Leaders Chapter 12: Build Thought Leaders: Practical Exercises to Define Narratives, Distribution and Personal Brand Elements Chapter 13: Conclusion: Connect with the Humans Behind the Screen to Accelerate Sales and Increase Customer Retention
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