Teena Mishra

Human Resource Management and Internal Marketing

• Broschiertes Buch

Produktbeschreibung

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.

Produktdetails

• Routledge Advances in Management and Business Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 224
• Erscheinungstermin: 30. Dezember 2022
• Englisch
• Abmessung: 227mm x 153mm x 15mm
• Gewicht: 358g
• ISBN-13: 9781032209401
• ISBN-10: 1032209402
• Artikelnr.: 65927757

Autorenporträt

Teena Mishra holds a PhD. in Management.

Inhaltsangabe

1. Introduction 2. Thoughts on Internal Marketing 3. Internal Marketing
Dimensions 4. Significance of Internal Marketing in the 21st Century 5.
Implementation Strategy 6. Models of Internal Marketing 7. Internal
Marketing, Human Resource Management, and Technology 8. Service Journey of
Internal Marketing 9. Mechanism of Internal Marketing 10. Reorientation of
Total Quality Management 11. Internal Marketing and Market Orientation 12.
Internal Marketing and Service Quality 13. Internal Marketing and
Commitment 14. Thoughts on Internal Marketing