Ida Skubis, Dominika Kolodziejczyk

Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements

• Gebundenes Buch

Produktbeschreibung

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 140
• Erscheinungstermin: 21. November 2024
• Englisch
• Abmessung: 143mm x 223mm x 15mm
• Gewicht: 310g
• ISBN-13: 9781032934136
• ISBN-10: 1032934131
• Artikelnr.: 71708840

Autorenporträt

Ida Skubis, PhD, Silesian University of Technology Dominika Köodziejczyk, Jan Dlugosz University, Poland Dominika Köodziejczyk, Jan Dlugosz University, Poland

Inhaltsangabe

Introduction. 1. Advertisement - The Scope of the Term. 2. Linguistic
Features Used in Advertising Language. 3. AI in Management. 4. The Analysis
of Seleced Beauty Products Advertisements. Conclusions. Summary.
References.