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Helping at no cost is the solution provided by the Humanitarian Marketing Program. That is to say: you buy online on the internet, within the pages associated with the Global Solidarity system, you pay the same as in any of the more than 1,500 virtual shops that collaborate with the system and 80% of the commission for that sale is automatically transferred to the electronic account of a humanitarian organisation of your choice. The remaining 20% covers operational and internal development costs of the programme. In other words, for every purchase you make online, you automatically help financially to save a human life at high risk, anywhere on the planet. And without spending a penny too much. By getting into the new habit of shopping on the Global Solidarity website, you donate a fixed percentage of your purchase to help others. And let us repeat, this action does not increase the final and total price of your purchase. The percentage is allocated by the online shop for the benefit of Global Solidarity in order to promote its sales.