Humanizing B2B - Cash, Paul; Trezona, James
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There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

Produktbeschreibung
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Autorenporträt
Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. In the past 20 years he has successfully founded the fastest growing marketing agency in the UK*, developed the 13 Stories approach to B2B marketing, won 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers. In 2013 following the sale and exit of his previous company he set up Rooster Punk. In just 5 years he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others.