This book invites you to discover how a director or an author or even a designer of visual elements builds his art. Indeed, any artistic creation carries within itself the seeds of the environment of its blossoming. The work is the product of the designer's imagination, based on the influences he has experienced in his life and his intentionality. This book will allow you, without any doubt, to understand that any production is not born ex-nihilo. It is the fruit of multiple associated elements. Indeed, the intentionality of the work is to show, beyond the perceptible icons, how the meaning is compressed and released and how the association of all the figurative elements form a kind of significant complementarity, carrying meaning. This book is a mine of information that is a must have to deconstruct any artistic expression.