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The book reflects on the problem of hyper-consumption in contemporary societies. We live in a world where the media play a preponderant role in terms of advertising, a phenomenon that motivates individuals to consume in superfluity. In this context, individuals seek in consumerism the meaning of their existence. But unfortunately, they drift into individualism that allows them to have the feeling of being the master of oneself. However, paradoxically, they are in the bondage of consumption, surrounded by goods that do not fill their existential void, leaving them melancholic, devoid of achievements, and more thirsty to consume. Summarizing, we find in this book themes related to hyper-consumption, its causes, consequences, ethical challenges, and finally, education is mobilized to think utopically about present and future societies.