This text is written for students coming into the workforce at a most unpredictable and challenging time. The existing competitive turmoil is undermining all the recipes for success that business schools have previously given them. Here is a text that goes beyond nuance in suggesting the dark waters ahead. Drawing upon the guerrilla warfare metaphor, which values strategic flexibility and unorthodox tactics over traditional assumptions concerning competition, Richard D'Aveni offers a compass to M. B. A. students soon to enter rapidly changing industries.
This text is written for students coming into the workforce at a most unpredictable and challenging time. The existing competitive turmoil is undermining all the recipes for success that business schools have previously given them. Here is a text that goes beyond nuance in suggesting the dark waters ahead. Drawing upon the guerrilla warfare metaphor, which values strategic flexibility and unorthodox tactics over traditional assumptions concerning competition, Richard D'Aveni offers a compass to M. B. A. students soon to enter rapidly changing industries.
Richard A. D'Aveni teaches business strategy at the Amos Tuck School at Dartmouth College and consults for several Fortune 500 corporations. He received the A.T. Kearney Award for his research on why big companies fail, and has been profiled as one of the next generation's promising new management thinkers by Wirtschafts-Woche, Germany's equivalent to Business Week.
Inhaltsangabe
New Foreword By Kathryn Rudie Harrigan 1995 Foreword for Cloth Edition By Ian C. Macmillian INTRODUCTION Part I: Hypercompetition and Escalation toward Perfect Competition in Four Arenas of Competition 1. How Firms Outmaneuver Competitors with Cost-Quality Advantages 2. How Firms Outmaneuver Competitors with Timing and Know-How Advantages 3. How Firms Outmaneuver Competitors that Have Built Strongholds Using Entry Barriers 4. How Firms Outmaneuver Competitors with Deep Pockets Part II: Implications of Unsustainable Advantage: New Concepts of Competition and Competitive Strategy 5. The Nature of Hypercompetition: What It Is and Why It Happens 6. Applying the New 7-S's: New Analytical Tools to Seize the Initiative CONCLUSION ENDNOTES INDEX
New Foreword By Kathryn Rudie Harrigan 1995 Foreword for Cloth Edition By Ian C. Macmillian INTRODUCTION Part I: Hypercompetition and Escalation toward Perfect Competition in Four Arenas of Competition 1. How Firms Outmaneuver Competitors with Cost-Quality Advantages 2. How Firms Outmaneuver Competitors with Timing and Know-How Advantages 3. How Firms Outmaneuver Competitors that Have Built Strongholds Using Entry Barriers 4. How Firms Outmaneuver Competitors with Deep Pockets Part II: Implications of Unsustainable Advantage: New Concepts of Competition and Competitive Strategy 5. The Nature of Hypercompetition: What It Is and Why It Happens 6. Applying the New 7-S's: New Analytical Tools to Seize the Initiative CONCLUSION ENDNOTES INDEX
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