Using case studies of companies--from Kodak and Chrysler to small, entrepreneurial enterprises--Judson delineates 11 vital strategies for survival and profit in today's hyper-competitive online environment.
Using case studies of companies--from Kodak and Chrysler to small, entrepreneurial enterprises--Judson delineates 11 vital strategies for survival and profit in today's hyper-competitive online environment.
Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business.
Inhaltsangabe
Contents Why I Wrote This Book Introduction: Observations from the Front Lines PART I: THE NEW COMPETITIVE REALITY Chapter 1. The Emergence of HyperWars Chapter 2. How the Internet Changes the Competitive Battleground PART II. ELEVEN STRATEGIES FOR THRIVING IN A HYPERCOMPETITIVE WORLD Strategy 1. Use the Internet as the World's Most Sophisticated Telephone Strategy 2. Speed Is Everything Strategy 3. Cut Costs and Increase Efficiency Using the Web Strategy 4. A Great Product Today Requires Something More Strategy 5. Get Personal Strategy 6. Create the "Total Solution" for Your Customer Strategy 7. Market Relentlessly Strategy 8. The Magic in "Free" Strategy 9. Business Plans Are More Essential than Ever Strategy 10. Flexibility Is Key Strategy 11. Never Stop Looking over Your Shoulder PART III. TOWARD THE FUTURE: A PERSPECTIVE PART IV. THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE? Web Site Addresses of Selected Companies and Services Index
Contents Why I Wrote This Book Introduction: Observations from the Front Lines PART I: THE NEW COMPETITIVE REALITY Chapter 1. The Emergence of HyperWars Chapter 2. How the Internet Changes the Competitive Battleground PART II. ELEVEN STRATEGIES FOR THRIVING IN A HYPERCOMPETITIVE WORLD Strategy 1. Use the Internet as the World's Most Sophisticated Telephone Strategy 2. Speed Is Everything Strategy 3. Cut Costs and Increase Efficiency Using the Web Strategy 4. A Great Product Today Requires Something More Strategy 5. Get Personal Strategy 6. Create the "Total Solution" for Your Customer Strategy 7. Market Relentlessly Strategy 8. The Magic in "Free" Strategy 9. Business Plans Are More Essential than Ever Strategy 10. Flexibility Is Key Strategy 11. Never Stop Looking over Your Shoulder PART III. TOWARD THE FUTURE: A PERSPECTIVE PART IV. THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE? Web Site Addresses of Selected Companies and Services Index
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