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Burke Nicholson was many things: son of the south, golfer, Scottish baron, traveller, philanthropist, husband, father. However, he played one role that defined him more and informed the other aspects of his life differently than all of the others: visionary Coca-Cola executive. This chronicle of his life is in large part a firsthand account of Coca-Cola's development into and emergence as the globally recognised brand it is today as he experienced it as one of its pioneers.

Produktbeschreibung
Burke Nicholson was many things: son of the south, golfer, Scottish baron, traveller, philanthropist, husband, father. However, he played one role that defined him more and informed the other aspects of his life differently than all of the others: visionary Coca-Cola executive. This chronicle of his life is in large part a firsthand account of Coca-Cola's development into and emergence as the globally recognised brand it is today as he experienced it as one of its pioneers.
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