Bonnie Taylor

I Think I Need Marketing

The Knowledge You Need to Build and Manage a Successful Marketing Program

• Gebundenes Buch

Produktbeschreibung

Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: · Creating an actionable marketing strategy that achieves business goals · Developing a winning brand and branding throughout a business · Choosing the right mix from traditional and digital marketing options · Setting budgets and saving money in marketing · Using research effectively and efficiently · Hiring and successfully working with outside consultants · Evaluating and capitalizing on results

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Produktdetails

• Verlag: I Think I Need, LLC
• Seitenzahl: 232
• Erscheinungstermin: 30. September 2015
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 532g
• ISBN-13: 9780578168623
• ISBN-10: 0578168626
• Artikelnr.: 58268484