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Nowadays, in the face of the fierce competition that characterises the business world, collaborative management practices have become a crucial feature of organisations in different industries. The aim of this book is to identify collaborative management practices in supermarkets in the Médio Piracicaba region of Minas Gerais. It is based on the hypothesis that supermarkets in the region are unaware of these practices as factors capable of favouring the process of managing demand, stocks, among others, and also as precursors to better customer service, making it possible to increase profits to the extent that customer satisfaction increases. The methodology applied in the research consisted of qualitative research and bibliographical research covering the main points of supply chain management. The research showed that the supermarkets studied were unaware of these practices.