Identify Demand Opportunity - Keinan, Rinat
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About 73%% of product ideas fail to identify the highest demand users. Most of the time, it just because the founders make strategic decisions from their current perspective or background experience- and they miss a bigger opportunity. For example, Founders of a 'MAC' photo editing software wanted to understand why their marketing communication isn't working well on their current users. They were sure that their users were photographers, but when they visualized the photographers' context behavior (of choosing a new product), with the user identifier¿ tool, they found that only 30%% have a MAC…mehr

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About 73%% of product ideas fail to identify the highest demand users. Most of the time, it just because the founders make strategic decisions from their current perspective or background experience- and they miss a bigger opportunity. For example, Founders of a 'MAC' photo editing software wanted to understand why their marketing communication isn't working well on their current users. They were sure that their users were photographers, but when they visualized the photographers' context behavior (of choosing a new product), with the user identifier¿ tool, they found that only 30%% have a MAC computer and also they need to make 4 decisions before purchasing. The percentage rate of the software demand of this user dropped to a range of 1.5%%-30%%, but they found another potential user that can convert 40%%-100%%! This is the second book out of 8 that helps accelerate ANY kind of product idea into its highest potential! www.thepipelineaccelerator.com
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