Identity Marketing - Romney, Veronica
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Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this." - no matter what you sell or the size of…mehr

Produktbeschreibung
Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this." - no matter what you sell or the size of your budget. Once you understand this revolutionary approach to marketing, you'll never go back to the outdated, overused outcomes-based marketing approach again.
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Autorenporträt
For Veronica Romney, marketing is the art and science of ethically persuading someone to say "Yes" to what you have to offer. The daughter of Cuban immigrants, Romney grew up with an entrepreneurial spirit and a fascination for human beings, how we define our identities, and what motivates us to act.With over seventeen years of experience as marketer, giving keynote speeches, facilitating workshops, and strategically consulting with top performers, Veronica's mission is to empower marketing teams to not only perform better and generate record-breaking revenue results, but to also reignite their passion for their work, fostering a culture of proactivity and long-term commitment within their companies.When she's not helping audiences and private clients "make it rain," you can find Veronica hosting the weekly Rainmaker Podcast and wrangling her two man cubs among the beautiful oak trees of North Carolina.