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I believe a contractor should know how to sell his or her work as well as he or she knows how to drive a nail. How many do? This book spells out a complete step-by-step procedure. No high-pressure, nothing uncomfortable-just a sensible, logical way to present information to the prospect in a manner that helps them make the right decision. And it's proven to work. The information is arranged chronologically as a linear process. Following the process allows contractors to become more efficient at each point of contact with the prospect, beginning with the information gathering phone call. By approaching sales without the dreaded "high pressure" this book provides a comfortable routine for those who hate to sell.