If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success - Turakhia, Keran
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DISCOVER THE HIDDEN VALUE IN YOUR PACKAGING Packaging contains massive untapped value and it's time for FMCG brands to think outside the box. The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplace In this book book you will discover Keran Turakhia's foolproof…mehr

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Produktbeschreibung
DISCOVER THE HIDDEN VALUE IN YOUR PACKAGING Packaging contains massive untapped value and it's time for FMCG brands to think outside the box. The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplace In this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging
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Autorenporträt
Keran Turakhia has dedicated over 30 years of his working life to primary packaging. He has run a series of businesses focused on increasing the value packaging can add to a brand's success. His proven market case studies show exceptional results. Learn more at www.turakhia.co.uk